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The Main Street Visibility Session
PRICE: $500 + HST CAD
Growing online visibility for the Mainstreet Local Business.
I support businesses with brand clarity + b-roll batching to create content that truly connects, without the overwhelm through a fun, thoughtful co-creative experience.
Grow Your Foot Traffic by Working Smarter on Social - Let’s Do This in 3 Hours.
Running a business today means wearing a lot of hats. Social media shouldn’t feel like one more full-time job - it should be the tool that brings your customers right through the front door.
That’s where I come in.
I offer a 2-hour, in-person consulting session designed specifically for main street businesses like yours. Whether it's you or your staff managing the socials, this crash course will give you everything you need to create and post content that connects—with no extra stress.
Here’s what we’ll cover:
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Business Space - how to use your space for content creation
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Phone setup for pro-quality video and photos
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Lighting + movement hacks that make your content pop
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Content planning made simple: batch your posts, save time
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Organize your ideas into a content bank so you're never stuck on what to post
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We’ll also talk about how to confidently show up on camera, because talking reels build trust, boost reach, and help your audience feel connected to the real people behind the brand
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Build your local visibility by turning online followers into foot traffic
Let’s turn your online visibility into real-life foot traffic - simple, stress-free, and totally doable.
This service is designed to be simple, affordable, and worth every minute. You’ll walk away with clear tools, fresh ideas, and a strategy that saves you time so you can get back to what you do best: running your business.
Let’s build your community - online and in-store.
Want to stay in the momentum? Add an hour filming and receive access to the soft-edited b-roll clips with 3 polished ready to post reels.
Want to chat about what this looks like for your business?
Main Street Minute:
A 1-Hour Video Content Session
PRICE: $275 + TAX
Sometimes all it takes is one focused hour to give your business the scroll-stopping content it deserves.
Main Street Minute is a fast, friendly service designed for storefront businesses that want to make a strong visual impact - without the time crunch.
We’ll kick things off with a Planning + Prep Call, then meet onsite for a relaxed, no-pressure shoot designed to capture the best of what makes your business shine.
Think behind-the-scenes footage, movement coaching, and tons of content you can use right away.
What's included:
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Onsite filming + soft-touch edits
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Professionally curated B-roll and behind-the-scenes video
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Expert guidance on movement and confidence on camera
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30-day content bank ideas
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Private online gallery with 20–40 ready-to-post clips
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Gifted Highlight Reel of the experience
The vibe? Chill, collaborative, and all about celebrating your space.
The result? A month’s worth of engaging video content -tailored to bring more eyes (and feet) to your door.
The Main Street Studio:
A 2-Hour Video Content Experience
PRICE: $450 + TAX
You’ve got a storefront full of personality - let’s capture it all.
Main Street Studio is a 2-hour, in-person video content service created for business owners who want to show up online with clarity, confidence, and scroll-stopping style.
It all starts with a Planning + Prep Call, where we shape your shoot around what matters most - your products, services, vibe, and voice. From there, we meet on-site to film elevated, brand-forward b-roll content designed to build trust and drive traffic.
What's Included:
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30-day bank of content ideas
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Professionally curated b-roll and BTS video footage - Expert coaching on movement and on-camera confidence
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Soft touch edits delivered via a Private Online Gallery
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45 B-Roll content pieces
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2 Talking Head Reels - Nervous? Practice makes progress!
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A gifted Reel of your brandshoot experience - a little thank-you to make you feel like the star you are.
The vibe? Fun, relaxed, and totally collaborative.
The result? A full month (or more) of strategic, magnetic content - done in two hours flat.
Want to build a simple pricing guide that puts both services side-by-side? I can format that next for you.
Why B-Roll Tells a Better Story
Behind-the-scenes visuals aren’t just beautiful—they’re powerful.
Studies show that b-roll isn’t just filler—it’s foundational to building trust and connection.
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A Nielsen study found that branded content using engaging visual storytelling (like B-roll) significantly outperforms traditional video ads in brand recall and viewer connection.
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Research from USC’s Media Psychology Lab highlights that visual media - especially behind-the-scenes content - helps build emotional resonance and brand trust.
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Internal marketing insights from Microsoft indicate that product videos using contextual B-roll tend to drive higher purchase intent than static or talking-head-only formats.
“Stats aside, I’ve seen firsthand how B-roll builds trust, boosts visibility, and makes people stop the scroll.”
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Hi, I'm Meg Dunning
I'm a B-Roll and Brand Storytelling specialist for businesses who are doing it all - running your business, wearing all the hats, and trying to keep up with online visibility and reach with content.
For over a decade, I’ve been behind the scenes helping local businesses shine. I served more than 600 businesses as a Community and Membership Manager for the Downtown Guelph Business Improvement Area (BIA), and I get the juggle because I lived it.
In 2014, I launched the Downtown Guelph Instagram account - growing it organically to 10,000 followers without formal training, during two maternity leaves, fueled entirely by heart and a passion for storytelling. In 2017 I hired and led photographers, content creators, and marketing agencies to elevate the vision and bring it to life, and I’m proud to see how that story is still being told and evolved through the continued growth of the account.
That’s what I bring to your brand: story-first content that feels like you - and gets people on your page but most importantly, through the door.
So let’s talk B-Roll.
It’s not just extra footage - it’s the soul of your business in motion.
It shows your space, your vibe, your people - without needing a script.
It adds movement to your marketing, making your brand more real, more watchable, and more trustworthy.
And with one session, you can batch weeks-months of elevated, ready-to-post content that keeps you consistent, visible, and connected.
So if you’ve been wondering whether B-Roll is worth it - I'm here to say: it is.
Because your story is already compelling. It’s all about just hitting record!
Curious which B-Roll service is right for you?